PUMPKIN SPICE LATTE

As part of Starbucks’ 2022 Pumpkin Spice campaign, I was responsible for animating the stickers used across social media to drive engagement and boost user-generated content. The campaign’s concept brought the Pumpkin Spice range to life with charming mini-baristas crafting the perfect seasonal sip.
 

Designed to complement the regional visual toolkits, the animated assets added personality and movement—enhancing storytelling and making it easier for fans to interact with and share their love for the season’s most anticipated drink